We create entertainment that sells entertainment. Experiences that sell experiences. Human, hands-on, hell yeah moments that make people get up, engage and connect. We combine the art of design and storytelling with the science of data and technology to respond to the complex challenges brands face in today’s fragmented landscape.
About
Enthusiastic, detail oriented critical thinker and problem solver who brings full lifecycle campaign experience, from scoping through delivery prioritizes business needs, resource management and schedules.
Motivate, direct and challenge teams to produce great work.
Thrives on being engaged at all levels of a project.
Education
The Ohio State University
Bachelor of Arts, Geography, 2000
Experience
Freelance Marketing Manager, Discovery, Inc. Silver Spring MD, 2019-2020
- Developed, implemented, and monitored marketing campaigns focused on audience growth, retention, and reactivation for TLC Network programming.
- Created campaign briefs, managed the development, approval and delivery of creative assets, and fostered audience growth through clever use of available marketing content.
- Leveraged data, insights and KPI analysis to identify, define, and articulate innovative strategic partnerships.
Freelance Senior Producer & Project Manager, NYC & Washington DC, 2013- 2019
- Lead the creative development and production of projects for integrated advertising campaigns with broadcast, digital,experiential, print, and OTT paid placements.
- Built and managed creative teams, field and post production crews, budgets, schedules, and clearances for simultaneous shoots and edits - from brief to delivery.
- Highly effective cross-functional communications lead with expert organization and prioritization skills.
- Clients: BBC America, IPG Mediabrands, Hilton, CBS Interactive, Marriott, Verizon, TBS, Pictet, GE, National Geographic, NBCU, TLC, FOX, Apple, Merck, AbbVie, GSK, Google, Duracell, Nike, Bud Light, Jordan, Fox Sports, Delta, Ford, and Bloomberg Philanthropies.
Senior Producer, McCann Worldgroup, NYC 2011-2013
- Produced live-action and animated content for digital and broadcast placements, agency live-streams, press events, and new business pitches.
- Managed the creative development and execution of the McCann-Erickson global rebrand, an 120-country deployment.
- Supported agency partnerships with internal and external teams working on a roster of top accounts: Ikea, Coke, General Mills, American Airlines, MasterCard, Chevrolet, Intel, US Army, US Postal Service, Nikon, and Metro Trains.